My name is Stano Luzbetak and I’ve been working for in the design field for over 10 years.

My story has began back when I was 16 years old and downloading a cracked Adobe Photoshop for the first time. I was starting gloriously–designing some websites. However, once smartphones came into the game, I was beginning to learn about UI and UX.

In 2012, I was fortunate to work as a UI designer for Sygic, a car navigation provider. Later on, I became a part, by heart and soul, of a startup Goldee. I finally understood what ‘user experience’ means. I was involved not only in the design, but also into the product marketing. That gave me invaluable insights.

Later on, I resumed my freelanced career. Today, I help startups and companies to conceptualise, build and deliver valuable products for their customers. My work is a process of researching, wireframing, testing and validating both experience and interfaces. I work closely with data, engineers, product managers and marketers.

But who am I? I’m a multi-instrumentalist who loves all forms of art. I find my inspiration in the serenity of nature and in my beloved wife Monica.